Retail World Logo

EST. 1947

Retail World is the most trusted and respected source of information for the Australian grocery industry. For 75 years we have been at the forefront of all the changes, challenges and experiences our industry had faced and will continue to provide the same trusted information and industry insights into the future, servicing the supermarket channel and FMCG trade.

Our mission is to provide trusted, informative and timely coverage of the opportunities, developments and issues affecting supermarket owners, managers, staff and suppliers. Above all we’re committed to the development and success of the retail industry.

Retail World with its strong, dedicated editorial team delivers current news and events, in-depth market trends and analysis, exclusive interviews, industry snapshots and special features on topical matters, making it one of the most comprehensive and relevant resources available to the retail trade.

For  55 years we have published the Retail World Annual Report. This is the most sought-after edition of the year. The publication is highly regarded and anticipated and is commonly sourced by FMCG professionals due to the breadth and depth of information published.

Content rich, this publication covers a round-up of the year that was (reflections from retailers, news headlines that defined the year, product launch highlights), industry insights (retail performance, global trends and grocery outlook), grocery accounts, and the Annual Report which includes market shares and sizes, top 10 departments, category dominators, and private label overview.

When you choose to advertise in Retail World, we give you a trade marketing platform that’s critical to the success of your brand strategy. Sometimes a business’s best chance of success is to rise above the industry noise of your competitors – especially in FMCG.

Retail World has no bias and will support you in showcasing the advantages of your brand to those who place it on their shelves. We understand how important it is for you to develop mutually beneficial relationships with your suppliers and retailers. At Retail World, we can help you do this.

Audience

Audited 7,796. Audit period:
1 October 2020- 30 September 2021
The circulation records of this publication have been submitted for an Audit with the Circulations Audit Board.

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Testimonials

The great articles and stories from Retail World keep coming. There are many retail stories breaking in our industry, yet Retail World is at the front of all the news and the monthly articles are a ‘must read’. What I like about Retail World, is their objectivity. Articles are never written with a bias one way or another and are presented without fear or favour. Retail World are to be commended on presenting the facts. It’s not an opinion-based magazine that so many other publications tend to be. Retail World is more factual and I find the authors always ask the right questions and report the answers fairly.

What is also terrific is that it’s not just supermarket based. Retail World covers the whole retail spectrum and there are many stories that I have read, that I would previously never have known. I am learning more about retail as I comprehend the various articles and I would like to think that the learnings and take-outs form many of the stories reported, help to make our business more relevant in today’s market.

Retail World is an iconic magazine that has now entered its 72nd year. You have to be good in this day and age to be relevant, popular and well read and credit to the Retail World team, for providing us with insightful articles that keep us informed as to what’s happening, not only in Australia, but overseas.

I never miss a monthly edition and I look forward to Retail World providing us with more facts and great stories in 2019.

Fred Harrison, CEO Ritchies Stores
Retail World has been a major resource for the operations and marketing teams at Drakes Supermarkets.

Over the years, it has provided inspiration and direction for innovative and creative ideas that have kept the company at the forefront of the industry, in terms of store and department refits, product ranging and general retail intelligence.

I regard Retail World as the only retail magazine that predominantly focuses on the supermarket industry and it is read by all our executive and store managers. We always look forward to the next edition coming out so we can be kept up to date with new products in our industry.

Roger Drake, CEO Drakes Supermarkets
Since I arrived from South Africa in 1982, Retail World has been an important part of my life. Without fail the magazine arrives in the post, initially fortnightly and now monthly, and with great interest I’ve read the latest on trends in the retail supermarket scene. Still today, Retail World is at the forefront of news affecting our industry. News about the latest trends, who’s who and the latest goings on, and now much more with the addition of product and manufacturer information. Information that is important for someone like me who continues to be heavily involved in the industry.

The mainstream supermarkets’ ability to compete with all these conflicting interests is going to make survival extremely tough. However, Retail World is at the forefront of covering these trends. May you continue to influence our daily lives. I look forward to reading Retail World now and into the future.

Lou Jardin, Manging Director SPAR Australia

Editorial Specifications

Contributor

  • 650 – 700 word limit
    • Image included in word count
  • 50 word bio
    • Profile shot
      • 80mm x 80mm
      • 300dpi, CMYK
      • JPEG, TIFF Format
  • Hi-res logo
    • 80mm wide
    • 300dpi, CMYK
    • PDF Format
  • Any accompanying images
    • 300dpi, CMYK
    • JPEG, TIFF or PDF Format

What’s New, On the Shelf, Expand Your Range

  • 70 word limit
  • RRP, Contact Details, Website Address
  • Hi-res product shot
    • 80mm x 80mm
    • 300dpi, CMYK
    • JPEG, TIFF Formats

Marketing News/Mix

  • 200-250 word limit
  • Image optional

Sponsored Content (Online)

  • 750 word max
  • Feature image (displayed on home page)
    • 1200px width x 600px height
    • 300px margin left and right
    • RGB, 72dpi
    • JPEG Format
  • Embedded image (displayed with the content)
    • Max 500px width or max 500px height
    • RGB, 72dpi
    • JPEG Format

Sponsored Post (Social Media)

  • 280 character limit
  • Relevant hashtags and tags
  • Image
    • 1000px x 1000px
    • RGB, 72dpi
    • JPEG Format

Ad Specifications

Print Advertising Specifications

Front Cover

TRIM
210mm X 297mm
BLEED
5mm
MARGINS
48mm Top, 10mm Right, 10mm Bottom, 10mm Left

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Inside Front Cover/Back Cover Double Page Spread

TRIM
408mm X 297mm
BLEED
5mm
MARGINS
10mm
(each page)
Please provide pdf as single pages.

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Inside front/inside back cover

TRIM
204mm x 297mm
BLEED
5mm
MARGINS
10mm

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Category review cover (RW only)

TRIM
210mm x 247mm
BLEED
5mm
MARGINS
10mm

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Full page/back cover

TRIM
210mm x 297mm
BLEED
5mm
MARGINS
10mm

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Double-page spread

TRIM
420mm X 297mm
BLEED
5mm
MARGINS
10mm
(each page)
Please provide pdf as single pages.

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Divider – third page vertical double sided

TRIM
110mm X 297mm
BLEED
5mm
MARGINS
10mm

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Half page horizontal

TRIM
180mm X 132mm
BLEED
No Bleed Required
MARGINS

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Half page vertical

TRIM
90mm X 262mm
BLEED
No Bleed Required
MARGINS

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Half page double-page spread

TRIM
390mm X 132mm
BLEED
No Bleed Required
MARGINS

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Third page horizontal

TRIM
180mm X 87mm
BLEED
No Bleed Required
MARGINS

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Third page vertical

TRIM
58mm X 262mm
BLEED
No Bleed Required
MARGINS

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Flysheet advertising horizontal front (one side)

TRIM
290mm X 49mm
BLEED
No Bleed Required
MARGINS
10mm

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Flysheet advertising vertical front (one side)

TRIM
90mm X 204mm
BLEED
No Bleed Required
MARGINS
10mm

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Flysheet advertising full page back (two sides)

TRIM
210mm X 297mm
BLEED
5mm
MARGINS
10mm

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DIGITAL AD SPECIFICATIONS

Material Specifications found below

Solus EDM

Solus EDM

Width 600px
HTML5 Document Only. Mobile Friendly, NO Java, Javascript or PHP
ALL images to be hosted by client.
ALL trackers implemented by client
Please provide all supporting material and html in a zip archive.

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eNewsletters

Banner Ad Top & Base

600px wide x 75px high
Accepted Formats JPG, PNG, & GIF
Size must not exceed 40kb
URL to be provided by Client

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Square

600px wide x 600px high
Accepted Formats JPG, PNG, & GIF
Size must not exceed 60kb
URL to be provided by Client

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Wide Banner

600px wide x 300px high
Accepted Formats JPG, PNG, & GIF
Size must not exceed 50kb
URL to be provided by Client

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INDD FILE TEMPLATE

Tile Ad

300px wide x 250px high
Accepted Formats JPG, PNG, & GIF
Size must not exceed 40kb
URL to be provided by Client

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Websites

mRec

300px wide x 250px high
Accepted Formats JPG, PNG, & GIF
Size must not exceed 40kb
URL to be provided by Client

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Skyscraper

300px wide x 600px high
Accepted Formats JPG, PNG, & GIF
Size must not exceed 80kb
URL to be provided by Client

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INDD FILE TEMPLATE

Banner Ad

1200px wide x 148px high
Accepted Formats JPG, PNG, & GIF
Size must not exceed 80kb
URL to be provided by Client

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Catch the eyes of the reader with custom finishes

Specifications for specialty advertising material

A high resolution PDF can be generated from most programs. We recommend and accept Adobe Acrobat files.

  • All fonts embedded
  • Minimum of 300dpi
  • CMYK colour mode only (no RGB or spot colours)
  • Black text to be 100% black, NOT 4-colour black
  • Magazine total ink weight is less than 320%
  • No overprint to be contained in file
  • Bleed where required (see table below) and trim marks.

Our magazines are supplied to the printer in PDF format. It is strongly advised that all advertising is supplied to Retail Media using the above criteria and saved as a PDF to ensure the printed artwork is correct. Artwork will be checked, and you will be advised if there are any problems with the PDF file you have sent.

Supply print ready PDF with:

  • Email: production@retailmedia.com.au (limit 10MB) or use Wetransfer/Adsend.

Approval requirements

  • Retail Media will not accept any responsibility for artwork that is not supplied in accordance with our specifications.
  • Advertising material needs to be compliant with all legislative law requirements within all states and territories of Australia.
  • Any advertising offering readers a ‘chance to win’ as opposed to ‘a game of skill’ must have the relevant state and territory permit numbers present on the artwork.

Tab insert front/back

Custom stock for paper
Tab can be variable in size
Tab can be anywhere on the tabbed edge

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Pages Gate fold

Heavier stock inserted into the magazine that folds out to reveal 4 panels.

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Front Cover Gate fold

A unique 6 panel advertising space that includes the front cover. Stand out from the crowd and create a truly engaging experience for the readers.

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Foil Stamping

 Foil stamp is available in solid shapes and lines. Soft edges or gradients will not be foil stamped. It is generally recommended that foil stamp artwork have a minimum stroke width of 0.25mm and 0.25mm spacing between foil stamp designs to avoid plugging. All artwork will be done by our production team. Just let us know which design elements you would like foiled.

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Coatings

 Print coatings are available over any covers pages or print designs Aqueous, varnish, UV coating, and soft touch.
Print coatings stand out by making them more durable, more elegant and they bring the reader’s attention to the coated element.

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Embossing and Debossing

Embossing or debossing your project is a great way to add a special touch to your work and help it stand out. Properly setting up your embossed/debossed files is the first step in adding this memorable feature.

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Metallic Inks

Metallic ink is a mixed ink that is combined into your project similar to CMYK inks. It’s a more subtler effect than foil stamping, better for Small and intricate designs, where it is mostly metallic, where more colour options are needed, where you intend to use more spectially options like embossing or debossing as foil stamping is prone to cracking, and metallic ink is a more econmical option compared to foil stamping.

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Paper options

Choosing the best paper type for your project is just a important as the layout design if you want the most impact out of your print ad.

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