Retail Pharmacy Assistants

EST. 2018

Retail Pharmacy Assistants was launched in 2019 as a natural fit in our stable of publications, and we understand how important pharmacy assistants are to the industry and to the local communities they serve.

Retail Pharmacy Assistants emagazine, the only pharmacy assistant publication in Australia, provides useful information for PA’s personal and professional development, updating their industry and product knowledge to maximise pharmacy performance.

We are the voice for all things health, beauty and wellbeing. We have proven knowledge and expertise in the latest trends, along with the must-have products that will complement your health and wellness community. With an understanding of the pressures of a community pharmacy and the services they need to provide, we live and breathe retail pharmacy, and enjoy working with our assistants to better prepare them within their community demand. We are here to educate and support retail pharmacy assistants and to continue representing the right brands for pharmacies to provide their customers.

Audience

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Editorial Specifications

Contributor

  • 650 – 700 word limit
    • Image included in word count
  • 50 word bio
    • Profile shot
      • 80mm x 80mm
      • 300dpi, CMYK
      • JPEG, TIFF Format
  • Hi-res logo
    • 80mm wide
    • 300dpi, CMYK
    • PDF Format
  • Any accompanying images
    • 300dpi, CMYK
    • JPEG, TIFF or PDF Format

What’s New, On the Shelf, Expand Your Range

  • 70 word limit
  • RRP, Contact Details, Website Address
  • Hi-res product shot
    • 80mm x 80mm
    • 300dpi, CMYK
    • JPEG, TIFF Formats

Marketing News/Mix

  • 200-250 word limit
  • Image optional

Sponsored Content (Online)

  • 750 word max
  • Feature image (displayed on home page)
    • 1200px width x 600px height
    • 300px margin left and right
    • RGB, 72dpi
    • JPEG Format
  • Embedded image (displayed with the content)
    • Max 500px width or max 500px height
    • RGB, 72dpi
    • JPEG Format

Sponsored Post (Social Media)

  • 280 character limit
  • Relevant hashtags and tags
  • Image
    • 1000px x 1000px
    • RGB, 72dpi
    • JPEG Format

Ad Specifications

Print Advertising Specifications

Front Cover

TRIM
210mm X 297mm
BLEED
5mm
MARGINS
55mm Top, 10mm Right, 10mm Bottom, 10mm Left

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Inside Front Cover/Back Cover Double Page Spread

TRIM
420mm X 297mm
BLEED
5mm
MARGINS
10mm
(each page)
Please provide pdf as single pages.

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Inside front/inside back cover

TRIM
210mm x 297mm
BLEED
5mm
MARGINS
10mm

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Full page/back cover

TRIM
210mm x 297mm
BLEED
5mm
MARGINS
10mm

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Double-page spread

TRIM
420mm X 297mm
BLEED
5mm
MARGINS
10mm
(each page)
Please provide pdf as single pages.

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Half page horizontal

TRIM
180mm X 132mm
BLEED
No Bleed Required
MARGINS

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Half page vertical

TRIM
90mm X 262mm
BLEED
No Bleed Required
MARGINS

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Half page double-page spread

TRIM
390mm X 132mm
BLEED
No Bleed Required
MARGINS

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Third page horizontal

TRIM
180mm X 87mm
BLEED
No Bleed Required
MARGINS

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Third page vertical

TRIM
58mm X 262mm
BLEED
No Bleed Required
MARGINS

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DIGITAL AD SPECIFICATIONS

Material Specifications found below

Solus EDM

Solus EDM

Width 600px
HTML5 Document Only. Mobile Friendly, NO Java, Javascript or PHP
ALL images to be hosted by client.
ALL trackers implemented by client
Please provide all supporting material and html in a zip archive.

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eNewsletters

Banner Ad Top & Base

600px wide x 75px high
Accepted Formats JPG, PNG, & GIF
Size must not exceed 40kb
URL to be provided by Client

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Square

600px wide x 600px high
Accepted Formats JPG, PNG, & GIF
size must not exceed 60kb
URL to be provided by Client

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Wide Banner

600px wide x 300px high
Accepted Formats JPG, PNG, & GIF
size must not exceed 50kb
URL to be provided by Client

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Tile Ad

300px wide x 250px high
Accepted Formats JPG, PNG, & GIF
size must not exceed 10kb
URL to be provided by Client

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Websites

Tile Ad

300px wide x 250px high
Accepted Formats JPG, PNG, & GIF
Size must not exceed 40kb
URL to be provided by Client

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Skyscraper

300px wide x 600px high
Accepted Formats JPG, PNG, & GIF
Size must not exceed 80kb
URL to be provided by Client

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Banner Ad

1200px wide x 148px high
Accepted Formats JPG, PNG, & GIF
Size must not exceed 80kb
URL to be provided by Client

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Catch the eyes of the reader with custom finishes

Specifications for specialty advertising material

A high resolution PDF can be generated from most programs. We recommend and accept Adobe Acrobat files.

  • All fonts embedded
  • Minimum of 300dpi
  • CMYK colour mode only (no RGB or spot colours)
  • Black text to be 100% black, NOT 4-colour black
  • Magazine total ink weight is less than 320%
  • No overprint to be contained in file
  • Bleed where required (see table below) and trim marks.

Our magazines are supplied to the printer in PDF format. It is strongly advised that all advertising is supplied to Retail Media using the above criteria and saved as a PDF to ensure the printed artwork is correct. Artwork will be checked, and you will be advised if there are any problems with the PDF file you have sent.

Supply print ready PDF with:

  • Email: production@retailmedia.com.au (limit 10MB) or use Wetransfer/Adsend.

Approval requirements

  • Retail Media will not accept any responsibility for artwork that is not supplied in accordance with our specifications.
  • Advertising material needs to be compliant with all legislative law requirements within all states and territories of Australia.
  • Any advertising offering readers a ‘chance to win’ as opposed to ‘a game of skill’ must have the relevant state and territory permit numbers present on the artwork.

Tab insert front/back

Custom stock for paper
Tab can be variable in size
Tab can be anywhere on the tabbed edge

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Pages Gate fold

Heavier stock inserted into the magazine that folds out to reveal 4 panels.

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Front Cover Gate fold

A unique 6 panel advertising space that includes the front cover. Stand out from the crowd and create a truly engaging experience for the readers.

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Foil Stamping

 Foil stamp is available in solid shapes and lines. Soft edges or gradients will not be foil stamped. It is generally recommended that foil stamp artwork have a minimum stroke width of 0.25mm and 0.25mm spacing between foil stamp designs to avoid plugging. All artwork will be done by our production team. Just let us know which design elements you would like foiled.

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Coatings

 Print coatings are available over any covers pages or print designs Aqueous, varnish, UV coating, and soft touch.
Print coatings stand out by making them more durable, more elegant and they bring the reader’s attention to the coated element.

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Embossing and Debossing

Embossing or debossing your project is a great way to add a special touch to your work and help it stand out. Properly setting up your embossed/debossed files is the first step in adding this memorable feature.

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Metallic Inks

Metallic ink is a mixed ink that is combined into your project similar to CMYK inks. It’s a more subtler effect than foil stamping, better for Small and intricate designs, where it is mostly metallic, where more colour options are needed, where you intend to use more spectially options like embossing or debossing as foil stamping is prone to cracking, and metallic ink is a more econmical option compared to foil stamping.

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Paper options

Choosing the best paper type for your project is just a important as the layout design if you want the most impact out of your print ad.

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